In partnership with Woodhouse Agency, created a new brand to support CML awareness and education. The result was: ReNEW. Living LIFE with CML. A Facebook page, Twitter account, and custom community website were created to support the program. Although the CML community is small (less than five thousand people diagnosed each year), the ReNEW effort was able to gather over 10,000 CML stakeholders to Like the Facebook page by engaging and educating them through daily posts, images and questions. Community members share key milestones of their disease and connect through other Social Media outlets.
