Vermont has always been a leader when it comes to health and wellness. So it’s no surprise that Blue Cross Blue Shield of Vermont took the lead in creating unique, new plans that offer individualized healthcare. Plans like Accountable Blue and My Blue incentivize and reward members for healthy behavior and offer benefits based on their personal needs. Our charge was to educate both employers and individuals of the new plans through branded collateral and print ads. Because BCBS of VT is a locally-based organization, it was important to them that their roots came through in all aspects of the work we created.
