For iTech, talking about the fact that they were an award-winning organization for high-end IT solutions was important. But even more important was what helped them get there: their employees. A lot of companies do lip service to their staff but these guys really meant it. The collateral and website we created included real employee shots, videos and stories–complete with QR codes to their full profiles–to tell the story of what iTech does and, more important, how.
