While McGovern Physical Therapy’s core practice was designed to get people back on their feet, their Game 7 Sports Training Program was created to meet their goals beyond. The challenge at hand was a very large and varied target audience with equally large and varied goals–and limited time to achieve them. As part of our creative approach we included a series of posters and postcards, each targeting a specific audience and area of specialty offered by Game 7. On-site posters also reinforced marketing efforts.
