For people working in healthcare, privacy, security and accessibility of information is of the utmost impotence. And while Symantec is the known leader in software security, Symantec Health doesn’t have the same clout in the healthcare industry. Our challenge was to create awareness and credibility for Symantec Health through print, drive to web, and onsite event promotions at major national trade shows. The goal: to convince prospects that Symantec Health is the one who can helps them remain in control of rapidly expanding data archiving needs, as well as the associated costs.
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