As the country continues to focus on health and wellness, we worked with Weight Watchers to develop targeted direct mail and email communications that convinced organizations of the impact on their bottom line that obese/overweight employees are having and how Weight Watchers, the industry leader in weight-loss services, can help them with an on-site program. Once organizations were onboard, we offered materials that not only educated them on the program but also provided everything they needed — from posters and tent cards, to emails and collateral — to make their program a success.
