Liberty Medical
With Liberty Medical, a company targeting the 65+ audience, the key word is “results.” Everything was measured immediately and reported back. It was a constant balancing act between appropriate creative and results. We managed to do both. The print campaign beat the control, significantly lowered the Cost Per Profile and won awards for creative excellence. […]
Symantec Health
For people working in healthcare, privacy, security and accessibility of information is of the utmost impotence. And while Symantec is the known leader in software security, Symantec Health doesn’t have the same clout in the healthcare industry. Our challenge was to create awareness and credibility for Symantec Health through print, drive to web, and onsite event […]