With Liberty Medical, a company targeting the 65+ audience, the key word is “results.” Everything was measured immediately and reported back. It was a constant balancing act between appropriate creative and results. We managed to do both. The print campaign beat the control, significantly lowered the Cost Per Profile and won awards for creative excellence. […]
28
Nov
Wiley Publishing
As technology advances, the publishing world has had to adapt like many others. And while college textbooks have not yet fallen to the wayside, they have been forced to offer more than just text on pages. In addition to top-knotch content, Wiley’s Anatomy & Physiology textbook also offers interactive components that help teachers teacher better and students of […]
28
Nov
Weight Watchers
As the country continues to focus on health and wellness, we worked with Weight Watchers to develop targeted direct mail and email communications that convinced organizations of the impact on their bottom line that obese/overweight employees are having and how Weight Watchers, the industry leader in weight-loss services, can help them with an on-site program. […]
